9 Effective Ways to Beat Your Competitors at Search Engine Optimization (SEO)

It can be difficult to decide which SEO company to work with because there are so many of them in Kenya. The bottom line is that you need an SEO company in Kenya that will complete the task efficiently and affordably.

SEO or search engine optimization involves a number of things:

  • Enhancing the visibility and organic search results for your business’s website, particularly on Google
  • By adding keywords related to your business, you can increase the visibility of your website on Google.
  • Increasing the number of individuals who click on your website after viewing it in a search engine result, often known as your click-through rate.

We at Digital Beehive Africa are a Kenyan SEO business that specializes in assisting you in increasing traffic to your website. We go above and above to enhance the usability, design, and other facets of your website.

It is essential that you continue winning once your company appears on Google’s first page of results. Don’t settle in just yet because your rivals are vying to surpass you. To have your company appear higher in Google search, it takes a lot of work.

To defeat your rivals, you must employ every strategy in the playbook.

The following nine strategies can help you dominate Search Engine Optimization (SEO) with just your website:

1. “Borrow” your competitor’s keywords

The most crucial aspect of SEO is keyword research. To target your content to reach your clients, you must be aware of the appropriate terms they use. There are several ways to find keywords, but one of the simplest is to copy them from your rivals.

It works the same way as paying someone to gather keywords for you, only it’s free. Use SEO tools like Ubersuggest to find the terms your rivals have used, and profit from their hard work.

Afterwards, you may proceed to discover which keywords have the best results and work your way backwards to find the ideal keywords for your website.

2. Create 10X more content

More content, whether it be blog posts or the main pages of your website, means more relevant keywords are used, which results in more SEO traffic and backlinks to your page, which is undoubtedly a win for your company. A good SEO-based blog content should be 1200–1500 words long and contain at least 2-3 keywords that are utilized at least seven to ten times.

Also, you shouldn’t be prevented from creating a 4000-word piece by this. In this instance, more is better.

3. Emphasize Internal Links

Internal links, which point back to your own website, are important for a number of reasons. Internal links are favored by Google’s algorithm since they demonstrate how your content is related. Because they can read or learn more without leaving your website, your customers will appreciate them.

These demonstrate how many articles I’ve produced and my contribution as a digital bee at Digital Beehive Africa, which is why I enjoy them.

Internal links are simple to track, which allows analytics (like Google Analytics) to provide more accurate user behavior data.

Including 3-5 links is advised for each post.

I exert myself more. To be honest, though, I’ve produced enough blog posts to have more than five hyperlinks on any of my articles.

You might also include a similar article plugin, which improves user experience, lowers bounce rates, lengthens visitors’ stays on your site, and aids Google and other search engines in comprehending your material.

4. Build More Backlinks

Of course, backlinks are the pinnacle of SEO—the crème de la crème.

How do backlinks work? It is pertinent content that has been uploaded on a website with related content and links back to the material on your website.

This merry-go-round ought to be accomplished by a higher caliber and ranked website. The goal is for your links to appear natural, whether they are purchased backlinks or guest posts.

5. Consistency is Key

You must maintain consistency regardless of how frequently you publish. Whether it’s once a week, twice a week, or even three to four times a day.

Humans are habitual beings. It is beneficial to fulfill their expectations given how frequently you update. If you are inconsistent, you end up being old news.

As a digital marketing agency in Kenya, Digital Beehive Africa publishes blog posts twice a month with up-to-date information on the industry and insights into the services we do. Why not once or twice per week? Due to the fact that we have clients who require our SEO services more frequently and because we need time to conduct research in order to deliver you excellent SEO blog articles for the Kenyan and African markets.

At Digital Beehive Africa, we know all the tricks to make your website into your best business asset, whether it’s fine-tuning the bits that Google looks for or making it more user-friendly to drive customers to do exactly what you want them to do on your site (spend money, sign up for a mailing list, give you their contact information).

Spend no time attempting to comprehend SEO’s foundational concepts. At Digital Beehive Africa, our collective experience exceeds 50 years.

To find out more about how we can support the online expansion of your company, get in touch with us here.

6. Create evergreen content

Evergreen content is relevant now and will still be in a year or ten years from now. It matures like great wine. Visitors to your website can be seeking for a guide, instructions, or best practices on a topic you might have covered in 2023.

In addition to producing articles about the newest news and trends, keep in mind to upload more articles that will increase traffic to your website. By conducting annual audits and editing when necessary, keep your content current.

7. Observe good grammar and spelling

Before publishing, make sure all of your writing is free of spelling and grammar mistakes. To be safe, it helps to always have a second pair of eyes check SEO content.

Go over each word, comma, and transition. Have an editor review it if you can.

Although Grammarly and other AI tools might be useful, they frequently point out issues that weren’t present to begin with.

The digital bees at Digital Beehive Africa are pleased to review and update any SEO content for your business instead of using an AI to do so.

8. Avoid over-optimization of keywords and links

Everything is harmful in excess.

The same is true for optimization. Indeed, it is crucial. However, over-optimization techniques like keyword stuffing, manipulating anchor text, and attempting to manipulate page rank are all harmful SEO tactics.

Keep in mind that the purpose of the content you write is for users and functionality first; SEO is just a bonus tool to help your content reach the correct audience.

Content is king, and having high-quality content is even more important if you want to have a spot on Google’s first page of results.

9. Keep going

Finally, keep in mind that SEO is a never-ending process. If you want to maintain your place on Google’s first page of search results and expand your online visibility, you can’t take a break.

The arrival of Web3 and the Metaverse has resulted in a significant expansion of the internet. This indicates that your rivals are also getting stronger.

Continue producing high-quality content, incorporating pertinent keywords and backlinks to your internal websites, and, most importantly, look to an SEO firm in Kenya for knowledgeable guidance. To have your website SEO improved, get in touch with a digital bee at Digital Beehive Africa right away.

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