Guide to Digital Marketing Job Titles

What is digital Marketing?

Digital marketing is the process of using digital technologies such as websites, social media, email and mobile applications to promote products and services. It is a way of reaching potential customers and current customers in order to drive sales, increase brand awareness and build relationships. Digital marketing can include a variety of tactics, such as search engine optimization, content marketing, pay-per-click advertising, email marketing, social media marketing and more.

Types of digital marketing

There are several types of digital marketing. Here are some of the most common ones:

1. Search Engine Optimization (SEO): SEO involves optimizing your website to improve your rankings in search engine results pages (SERPs) for relevant keywords.
2. Pay-Per-Click Advertising (PPC): PPC involves placing ads on search engine results pages and paying each time someone clicks on your ad.
3. Social Media Marketing: Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to build relationships with customers and promote your brand.
4. Content Marketing: Content marketing involves creating and sharing valuable content, such as blog posts, videos, and infographics, to attract and engage your target audience.
5. Email Marketing: Email marketing involves sending targeted messages to a list of subscribers to promote your products or services.
6. Affiliate Marketing: Affiliate marketing involves partnering with other businesses or individuals to promote your products or services and earning a commission on sales generated through their referrals.
7. Influencer Marketing: Influencer marketing involves partnering with social media influencers to promote your products or services to their followers.
8. Video Marketing: Video marketing involves creating and sharing videos to promote your brand or products on platforms like YouTube and social media.

 

Responsibilities of Digital Marketer

 The responsibilities of a digital marketer can vary depending on the specific role and organization, but here are some common tasks and responsibilities:

1. Develop and implement digital marketing strategies: This involves planning and executing campaigns across different digital channels to achieve specific business goals.
2. Conduct market research: Digital marketers need to keep up with market trends and customer behavior to inform their strategies and tactics.
3. Create and publish content: This includes creating engaging copy, visuals, and videos for websites, social media, email marketing, and other channels.
4. Manage social media accounts: This includes creating and scheduling posts, engaging with followers, and analyzing social media performance.
5. Analyze data and measure results: Digital marketers need to be able to use analytics tools to track the performance of campaigns and use the insights to adjust their strategies.
6. Manage and optimize digital advertising campaigns: This involves creating and optimizing ads on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
7. Collaborate with cross-functional teams: Digital marketers need to work with other teams, such as sales, product, and design, to align on goals and deliver integrated campaigns.
8. Stay up to date with industry trends and best practices: Digital marketing is a fast-paced field, and staying current with the latest technologies, tactics, and trends is essential for success.

Categories of Digital Marketing jobs

 There are a variety of digital marketing jobs available in the market. Some of the most common digital marketing jobs are:

• Digital Marketing Manager: Responsible for developing and implementing digital marketing strategies and managing a team of digital marketers.
• Social Media Manager: Responsible for managing social media accounts and creating engaging content that promotes the brand and engages with customers.
• SEO Specialist: Responsible for optimizing websites to improve search engine rankings and drive organic traffic.
• PPC Specialist: Responsible for creating and managing pay-per-click advertising campaigns on platforms like Google Ads and Facebook Ads.
• Content Marketing Manager: Responsible for creating and managing content marketing strategies that attract and engage target audiences.
• Email Marketing Manager: Responsible for creating and managing email marketing campaigns that promote the brand and drive conversions.
• Analytics Manager: Responsible for analyzing and measuring the performance of digital marketing campaigns to inform strategy and tactics.
• Digital Marketing Coordinator: Responsible for coordinating digital marketing campaigns across multiple channels and supporting the digital marketing team.

These are just a few examples of the many digital marketing jobs available. The digital marketing field is constantly evolving, and new roles are emerging all the time.

 

Digital marketing jobs

There are many companies that provide digital marketing jobs worldwide. Here are some examples of companies that have a strong digital marketing presence and regularly hire digital marketing professionals:

1. Google: As a leader in the digital space, Google offers a wide range of digital marketing jobs across multiple locations.
2. Facebook: With over 2 billion users, Facebook is a major player in the social media marketing space and offers many digital marketing jobs.
3. Amazon: As the world’s largest e-commerce platform, Amazon offers many digital marketing jobs, particularly in areas such as SEO, PPC, and email marketing.
4. HubSpot: A leading provider of marketing automation software, HubSpot offers many digital marketing jobs in areas such as content marketing, email marketing, and social media marketing.
5. Adobe: As a provider of digital marketing tools such as Adobe Experience Cloud, Adobe offers many digital marketing jobs across multiple locations.
6. IBM: As a leader in the technology space, IBM offers many digital marketing jobs in areas such as digital analytics, social media marketing, and content marketing.
7. LinkedIn: As a major social media platform for professionals, LinkedIn offers many digital marketing jobs in areas such as social media marketing and content marketing.

These are just a few examples of companies that provide digital marketing jobs worldwide. Many other companies, both large and small, also offer digital marketing jobs in various locations around the world.

 Some famous companies in Pakistan which provides jobs in Pakistan are as follows:

Digital Marketing Manager – Daraz

2. Digital Marketing Executive – Ehsaas
3. Digital Marketing Officer – Telenor
4. Digital Media Manager – Jazz
5. Digital Campaign Manager – Islamabad
6. SEO & Digital Marketing Specialist – LMKT
7. Digital Media Specialist – Nestle
8. Digital Media Analyst – The News
9. Social Media Manager – Aptech
10. Digital Content Creator – Ufone

 

Qualification required for Digital Marketing Expert

The education required for digital marketing can vary depending on the specific role and organization. Here are some common educational paths that can help prepare you for a career in digital marketing:

1. Bachelor’s degree in marketing, communications, or a related field: A bachelor’s degree in a relevant field can provide you with a foundation in marketing principles, consumer behavior, and communication strategies.
2. Master’s degree in digital marketing or a related field: A master’s degree can provide you with a more specialized education in digital marketing topics such as social media marketing, SEO, and analytics.
3. Certifications in digital marketing: There are many digital marketing certifications available that can help you gain specialized knowledge in specific areas of digital marketing, such as Google Analytics, Google Ads, and HubSpot.
4. Hands-on experience: Many digital marketing professionals start their careers by gaining hands-on experience through internships, entry-level jobs, or personal projects. Building a portfolio of work can be a valuable way to demonstrate your skills and experience to potential employers.

Overall, a combination of education and experience is often the most effective way to prepare for a career in digital marketing. Keeping up with the latest trends and technologies in the field is also important for staying competitive in the job market.

 

Salary of Digital Marketer

The salary of a digital marketer can vary depending on several factors such as experience, skills, location, company size, and industry. Here are some average salary ranges for digital marketing roles in the United States, according to data from Glassdoor:

1. Digital Marketing Coordinator: $40,000 – $60,000 per year
2. Social Media Manager: $50,000 – $80,000 per year
3. SEO Specialist: $50,000 – $80,000 per year
4. PPC Specialist: $50,000 – $90,000 per year
5. Content Marketing Manager: $60,000 – $100,000 per year
6. Email Marketing Manager: $65,000 – $100,000 per year
7. Digital Marketing Manager: $70,000 – $120,000 per year

If we see income in hourly basis on different online marketplaces such as Upwork, fiverr and freelancer.com etc. then the salary of following posts on hourly basis are as follows:

1. Digital Marketing Coordinator: $15 – $30 per hour
2. Social Media Manager: $16 – $38 per hour
3. SEO Specialist: $18 – $43 per hour
4. PPC Specialist: $18 – $53 per hour
5. Content Marketing Manager: $21 – $55 per hour
6. Email Marketing Manager: $24 – $52 per hour
7. Digital Marketing Manager: $25 – $67 per hour

These are just general estimates, and salaries can vary widely depending on a number of factors. It’s important to do research on salary ranges in your specific location and industry, and to negotiate your salary based on your experience and skills.

 

Digital marketing Courses

Here are some platforms which provide certification for digital marketing:

• Google Digital Garage Certification
• HubSpot Content Marketing Certification
• Hootsuite Social Marketing Certification
• Facebook Blueprint Certification
• Bing Ads Accredited Professional
• Google Ads Certification
• Twitter Flight School Certification
• YouTube Creator Academy
• Digital Marketing Institute Certification
• Moz SEO Certification