Nowadays, if you want to improve the online performance of a project, it is essential to be up to date and know the best SEO tools in order to improve SEO positioning and get more web traffic.
Every company or online business needs to have a global marketing plan to make itself known and grow little by little. In a market with so much online competition between brands that belong to the same sector, it is strictly necessary to look for that differential element that makes you stand out.
One of those elements that you should not neglect is natural or organic positioning, for which you need to have SEO tools .
By many social networks there are and no matter how successful they are, the truth is that today Google is still the main channel that consumers go to when they need to search.
In other words, the search engine giant is the medium par excellence.
Therefore, you have to pay special attention to it and put all your efforts to conquer it, so that it rewards you with a good position when someone performs a search related to your products or services.
And it is that, to position in Google, you have to gather a series of essential elements. Specifically, Google takes into account more than 200 SEO factors.
Now, it is not mandatory that you comply with all of them, nor is it 100% sure that by gathering at least the basics you will position yourself. Because, as you probably know, it is continually changing its algorithm.
Precisely for this reason, you have to be up to date with the news in SEO. And since there are so many things you have to keep in mind, since Google integrates new ones every day, nothing better than having SEO tools that save you time and a lot of work, don’t you think?
Why do you need SEO tools to improve search engine rankings like Google?
SEO tools are resources that we have to analyze the status of web pages and that give us indications about what we should improve to achieve better positions.
Its use, along withemail marketing tools, is more than indispensable in my day to day as a digital professional.My top 5 reasons are the following:
- They allow you to exhaustively monitor how your page is doing to improve all those sections that need to be addressed.
- They offer you very valuable information on how Google interacts with each aspect.
- They allow you to save a lot of time, since instead of having to access the source code of your web page to do it manually, you can have all the data you need just by inserting your URL.
- Closely related to the above is this other advantage, because by saving time you also save work.
- It allows us to reach those areas that as individuals we sometimes cannot.
As in any other sector, such as medicine, technology can improve the quality of work.
In the case of online marketing and, more specifically, search engine optimization, exactly the same thing happens.
Free and essential SEO tools for your website
The digital market is booming.This means that the competition between sectors that are dedicated to the same sector increases more and more.
In the case of online marketing, which is the subject that you have to master yes or yes if you have a digital business, online competition also increases.
Therefore, using SEO tools is a must.There are free ones, paid ones, more basic, more advanced and powerful… So, next I am going to talk to you about some of them (free and paid).
Basic free SEO tools 2021
Among all the tools out there, these are essential and, therefore, should not be lacking in your marketing strategy:
SimilarWeb: It is a tool that allows you to compare traffic statistics and analysis of a web page.With it you can perform a complete analysis of your domain.You can enter your domain and also that of a powerful competitor you want to reach.
Woorank: It gives you all the necessary information about your website to climb positions in Google.It explains in detail each of the aspects.Those that you have well mark them in green.If there is something you need to improve, use red to let you know. [/ Ct_list]
Keywordtool.io: It is a perfect tool to detect which is the ideal keyword for your business.
To use it, you just have to enter the appropriate keyword, select the search engine and the language in which you want to carry out the study and click on search.
Then it will specify a list with related words.
For example, if you put “content marketing” you get the following suggestions:
“Content marketing examples”, “content marketing definition”, “blog content marketing”, “content marketing and branded content”
Most advanced free SEO tools
There are others that are free too and that offer much more advanced solutions.
Whether you are new to this field or an expert in online marketing, these tools will be very helpful:
Screaming Frog: It is a super powerful tool that analyzes from what title and description you have included on your website to all those sections that make up the structure of each of the internal urls of your site.
Google Seach Console: Formerly called Webmaster Tools, it allows you to locate important information such as tracking errors.
It also analyzes the CTR (Click Through Ratio) or what is the same, the indicator used to measure the impact that an advertising campaign has had, as well as giving us an average of your website.
Google analytics: It is used to measure the traffic that reaches you, as well as to analyze conversions.
It allows you to analyze the traffic coming from web content (both from your page and from the blog), social networks, mobile data, conversions and also advertising.
Paid SEO and analysis tools
Although Google Analytics is an analysis tool, it is free.
But, in addition to that and the previous ones that I have mentioned, there are others that are also very interesting that are paid.
These include the following:
Ahrefs : It shows you a report with all the incoming links to your site. That is, it makes a report of the backlinks of both yours and your competition.
It is very useful because it allows you to know which are those links that are giving you popularity in Google or that could give you it.
MOZ Rank Tracker : It offers you the possibility of knowing the exact position in which your page is in relation to a certain keyword.
It is available for three of the most important engines (Google, Yahoo and Bing), as well as for countless countries.
SEMrush : It is of all the SEO tools that you have named the most competitive so far. It offers some really brilliant solutions that can help you a lot.
For example, in terms of SEO, it allows you to do atechnical SEO audit, prepare a list of semantic keywords, analyze the position you are in, give you ideas to attract and reach more traffic, andaudit your backlinks, as well as an analysis.
But that’s not all, since it allows you to improve the results of your paid advertising through a strategic analysis of your ads, a control and grouping of keywords and an analysis of the competition’s advertising, among other functions.
It also helps you optimize yourmarketing strategy on the social networksin which you have a presence through a report that shows you how your social audience orbuyer personachanges.over time to connect with them.
And finally, it helps you generate content that gives you good results, as well as discovering the topics of greatest interest at all times and the most powerful means to publicize your content.
Buzzsumo : It is an SEO tool for content marketing. It will locate the content that has been shared the most, that is, the most viral, it will highlight the most important people in each sector, it will analyze your competition and it will establish alerts for relevant keywords.
Yoast SEO : It is a plugin for which you need to have a page made in WordPress.
Yes, if you have WordPress you cannot miss it.
It is super useful both to insert the important goals for Google, and to optimize the contents of your blog, so it will help you a lot in the positioning work.
In addition, it has a web page that offers you all kinds of useful information for your blog posts and gives you the guidelines you must follow to be successful with them on Google.
In conclusion,SEO toolsare very interesting and powerful resources that you have to use in your digital marketing strategy.
If you do not have a defined plan, they can help you develop it from all the information they provide you.
And if you already have it defined, they help you to optimize them to get the most out of them and, with it, to climb positions in Google.
There are free and paid ones, some more advanced than others, but all with very powerful functionalities.
Now that you know all that, what are you waiting for to get down to work?