Visual Hierarchy for Beginners

The arrangement of items in a particular sequence to focus attention on specific areas is known as visual hierarchy.

Visual hierarchy, which is frequently utilized in UX design, makes it easier for readers to navigate and helps focus their attention where you want it to be.

Visitors to websites may become lost and confused if visual hierarchy is handled improperly or not at all.

Posters and advertising frequently use visual hierarchy to assist draw attention to desired features.

Beginners will learn the fundamentals of visual hierarchy from this blog.

Visual Hierarchy Broken Down

Visual hierarchy can be broken down into more understandable sections to assist designers describe their approach to a design concept.

In the visual hierarchy, there are three main roles, two of which are closely related.


Objects can be made larger or smaller to assist draw attention to them or away from them.

It is crucial to reserve the largest size for your message’s most critical points. This effect will be diminished if there are too many items of comparable sizes used because nothing will stand out as much.

To illustrate how it compares to other objects, scaling sizes is essential. Scaling emphasizes how your greatest object contrasts to smaller ones by establishing a sense of equilibrium.

Smaller text will keep unimportant information out of the way and place it where users will view it last, keeping it out of the way and out of the way.

Colors & Contrast

Colors that are more vibrant are better at drawing attention. When vivid colors are used with backgrounds that are darker, this impact is amplified. The end result makes your material stand out more and easily captures attention.

Despite being two components of the visual hierarchy, color and contrast perfectly complement one another to grab the viewer’s attention.

This technique can be used, for example, to change the color of a text by boldly highlighting it; this will draw attention before any other dull-colored text.

The attention is drawn in stronger when the contrast is larger. A black background with a bright red font, for example, can draw users’ attention and make it the first thing they notice on any image or web page.

It is advisable to use as few clashing hues as possible when developing attention-grabbing designs. The reader will become confused and put off if there are too many objects with contrast.

Utilizing color palettes that are similar to one another might be another approach to connect various objects.

Since you want all the attention to be focused on those items initially, it is preferable to save this strategy solely for the elements that are absolutely vital to have on a page.

The majority of aesthetics use great contrast to produce magnificent works, and good UX design makes extensive use of contrast.

The F & Z Patterns

There are two main patterns for information delivery that best take use of how we interpret visual information when it comes to text-based information delivery.

Due to the fact that English words are read from top to bottom and from left to right, these patterns are effective in the majority of languages.

The F Pattern

For patterns with a lot of text, the F pattern is the best option. The layout moves across to the right, starting from the top left of the letter that bears its name.

The observer then looks along the spine for headlines or subheadings.

Although the F-pattern is more recognizable, the pattern is also known as the E-pattern.

Use short headlines to draw attention and place all necessary information on the left side when using the F-pattern.

With this layout, the monotony of reading long paragraphs of text is effectively eliminated.

Users can scan the headlines for any attention-getting headlines or bullet points by doing a quick scan.

The Z Pattern

The Z-pattern is distinct from the F-pattern, which works well for webpages with plenty of text.

The Z-pattern is ideal for advertisements or websites with only a few paragraphs of text.

The top left of the design is where the most important information is placed, followed by the top right, bottom left, and bottom right in order of significance.

Users will have little trouble navigating the Z-pattern because it is a widely used and simply understood design.

Typically, a logo goes in the upper left corner because it will be the first thing people see. After users have viewed the corporate logo, a call to action is placed in the upper right corner. In this scenario, a registration prompt serves as the call to action.

An image usually appears in the center of the design to fill the space.

All of the text or information you wish to display to your visitor is in the bottom left and right.

Understanding Typography

Typographic hierarchy is simple to comprehend and is appropriate for designs with a lot of text, which is almost all designs. It can be divided into three sections, with the title coming first, followed by the subheads, and then your text.

Your headlines are the most visible material, include the most important information, and are positioned at the top of your design.

Your subheadings organize all of your text and provide the disorganized paragraphs some structure. Always make sure that your subheadings are smaller than your headlines because they shouldn’t vie for attention.

Users can easily navigate using subheadings to access specific information.

Your content, which often consists of paragraphs, is the final component. Although small, the text size should still be readable. Users should find it simpler to browse your thick content after reading the two parts before this one.

The Importance of Spacing

Leaving a lot of space around crucial information on websites with little content will drive attention to the middle, where there is most of the room.

This idea should be used to all of your other designs as well because giving your users too much information will make for a bad experience.

The use of space around content creates a straightforward and clear UX design.

A design that feels crowded with details and leaves little room around key features may confuse viewers and make them feel overwhelmed. Users always have the option to exit your website if they become confused, so make sure you only display crucial information.

Using Alignment

Aligning your designs is crucial since text that is positioned arbitrarily will look cluttered.

Designs using the F-pattern and Z-pattern both employ alignment. While Z-pattern designs use left, right, and center alignments, F-pattern designs only use the left alignment.

It is ideal to align to the left when creating a visual design with text as the focal point.

Aligning every piece to the center of a design’s plane generally results in a pleasing aesthetic for purely visual, minimalist designs.

Using Grids

Grids are a frequent tool used to facilitate the construction of designs. By using the rule of thirds, you may give your designs more balance.

Add a grid to your design and set it on two horizontal and vertical lines to apply the rule of thirds. The end product offers a beautiful and easier-on-the-eyes design.

The focus will first be on things that are near the center, and it will last on things that are far away.

Proximity and Relation

Your reader will assume a connection between pieces if they are placed near together.

This might assist you in organizing a lot of information and make it simpler for your audience to understand.

Readers will identify the two together because the visuals and words are grouped together, indicating their relationship. The reader will assume that an image and text are unrelated to one another if they are placed far apart from one another.

Fonts and Visual Hierarchy

You can draw attention to essential pieces of information by changing the font size and designating larger fonts for them.

Names should be written on a poster in one of the bigger font sizes, while information like an address should be written in a smaller font size.

Moving past font size, adopting several font styles will assist draw users’ attention. Titles, subheadings, and informational text should all be in a different typeface. By using this design strategy, you may give your writing the extra spark it requires to grab and hold readers’ attention.

Visual Hierarchy Tips

Making a few notes before you begin designing might help you organize your work and perhaps inspire more aesthetically pleasing designs.

Make a list of the information that needs to be prioritized, along with the strategies you’ll employ to do so.

Consider the reader’s journey as you work to enhance the UX design and eliminate any unnecessary information.

Do not undervalue the value of effective UX design because the extra labor is always worthwhile.

Wrap Up

The goal of visual hierarchy is to direct the reader’s attention in the direction you want it to go—you want the most important information to be seen first, followed by everything else.

Contrast may make colors stand out and become the first element of a design that readers notice.

Knowing the information you want readers to view first can help you make the best use of the visual hierarchy and offer others an excellent user experience.

Popular Articles

Related Stories