Despite the fact that you might believe website design is simple, many companies still develop websites incorrectly. These errors can lower conversions and turn off leads.
I’ll list eight common website design errors you might make below, along with suggestions for how to rectify them.
You Don’t Use The Right Templates
Each website has a specific primary purpose. An e-commerce website, for instance, wants to sell things, whereas a portfolio website needs a page showcasing someone’s work and invites visitors to contact the owner about a service. Use a customized template to increase your chances of conversion as a result.
How to repair
Recognize the type of website you are creating. Each part of the design will have a varied effect on how visitors perceive the website, so think about how you want them to feel. For instance, a full-width design has a creative and contemporary appearance, whereas a boxed-width design has a more formal appearance.
Start by selecting a website builder that organizes the designer-made templates into categories for various uses.
Not Using a Favicon
A favicon is a little icon that appears in the address bar, tab, or bookmark list and serves as the visual representation of your website.
The audience can quickly identify your website while looking for it in their browser’s history or tabs thanks to a favicon. The favicon may also have an impact on search engine optimization (SEO), as Google may scan your home page for it.
How to repair
Use a favicon and make sure it is a multiple of 48 pixels square, such as 48 by 48, 96 by 96, or 144 by 144. Use only appropriate favicons; if you use any with symbols connected to hate or obscenity, Google will replace it with the default icon. When it comes to web design, working with a seasoned SEO firm can help you get the greatest results.
The Design is Confusing
The usage of themes, color schemes, and images that don’t go together is referred to as confusing website design. Websites with difficult navigation also frequently confuse visitors.
It may occur if too many ideas are attempted to be communicated at once, and if the design elements are viewed as separate parts when they actually function as a whole. Get free advice on website development from professionals.
How to fix
Use these two suggestions to cut down on website design ambiguity.
- Consistency is the key. Keep the same design elements in place, such as the color scheme, button size, and spacing. Before beginning the website design, carefully plan them.
- Get a visible navigation bar. When navigating your website, it makes it easier for visitors to know where they are. Also, restrict the variety of menu choices. Drop-down menus can always be made if necessary.
Your Design Is Not Responsive
Implementing responsive design is crucial as it can lead to a better user experience for visitors with different devices and helps Google accurately index the website.
How to fix: Use some of these responsive patterns as a starting point when creating a responsive website.
- Mostly fluid. only changes the margins on wider screens while leaving the size unchanged.
- Column drop.as the screen gets smaller, stacks the column.
- Layout shifter.is regarded as the most responsive pattern because it divides content into several sections that fit different screen widths.
Your Call To Action Is Not Clear Enough
Visitors who encounter a call to action (CTA) that is unclear are left unsure on what to do next.
How to fix: CTAs such as “Click here,” “Start my free trial,” and “Buy now” should be clear and straightforward. When creating CTA buttons for your website, use contrasting colors to help users notice the button.
When developing it, keep in mind the customer’s path, particularly if there are two CTAs. Look at the illustration. The designer draws attention to the “Get Started Now” button, instructs the audience to click it, and maintains the “Discover More” button available without detracting from the primary objective. You can enhance your CTAs with the aid of an accomplished SEO consultant.
The Ads Are In the Wrong Place
- Leaderboard – 728x90px
- Half Page – 300x600px
- Medium Rectangle – 300x250px
- Large Rectangle – 336x280px.
They can be positioned in the footer, sidebar, or header. Make sure the pop-up ads can be closed if you use them.
You Are Using Too Many Fonts
Confusion might be caused by a website’s excessive use of fonts.
How to fix: Just use a couple of fonts that are easy to read. While decorative fonts may be stylish, they are challenging to read.
Due to their streamlined letterforms, sans-serif fonts are ideal for online or on-screen content. Combine a serif and a sans serif font if you must choose two. Particularly for different sizes, they complement one another effectively.