Local SEO can help your small business by attracting a lot of nearby customers to your website. Approximately 80% of your clients are locals. As a result, you are missing out on a lot of opportunities for potential business growth if your website is not designed to get their attention. You must use these top local SEO tricks to optimize your website as the holiday shopping season draws near in order to increase your sales:
Make use of Google My Business
For your clients, having a Google My Business page will improve the visibility of local search results. It’s crucial that you give Google your business address when creating your profile. Your company will then receive a card to confirm the specified location, and in a few days, a spot will appear for it on the Google map display. When you have Google My Business, it will be simple for clients to provide evaluations online, greatly enhancing your business. Assuming that very few companies have registered their firms online, you will inevitably rank first, outranking your rivals.
Proper use of SEO keywords
Your website will appear on search engine results pages thanks to the keywords. As a result, you should make sure that the content on your website has the right keywords that correspond to what users are looking for. A properly optimized website will instantly connect potential customers to your website, generating traffic. How do you select the keywords, though? To come up with keywords, you can either hire a professional SEO agency or do your own study to uncover the appropriate phrases.
Have your site in local directories
Listing your company in local directories is crucial for SEO and greatly improves your marketing plan. Google works to index each entry in the specified directories. If your company is listed in a reputable directory, it will guarantee that it appears in the top five results. With this listing, businesses that are having trouble ranking highly will still be able to be found in the search results.
A listing on the local directory will also guarantee that you get a backlink. A backlink is comparable to a “vote of confidence” and will guarantee that your overall performance on the search results is enhanced. Your company will be visible to everyone who utilizes these directories, which will help you draw in new customers. You must submit your listing to as many directories as you can, and that is the catch.
Leverage local online coverage
You may also ask the regional news outlets to mention your company in the news. You should be aware that a neighborhood news site has enormous authority in the region it serves. You receive a hyperlink that you may put on your website to liven things up when your eCommerce company receives coverage from such sites. The presence of these connections will be noticed by Google engines, which will try to link your company with that specific region. This is another advantage of local coverage.
Design your website for mobile phones
People use mobile phones more frequently than other electronics these days. According to a Hubspot report, mobile devices are used for around 61% of all searches. Therefore, having a website that works effectively on a phone will elevate your brand. Additionally, it has been shown that Google pays more attention to searches made on mobile phones than it does on any other device. You must make sure that your website loads swiftly on mobile devices in order to maximize your local SEO.
Local SEO can help you establish your brand in the wider market, particularly if your company is in a heavily populated area. When properly applied, your company will captivate the right clientele and see an increase in revenue.