Want to get quality backlinks? Backlinks mean sites that connect to your website, are the most important ranking factor for most search engines. Getting more organic traffic is also important.
Because the quality backlinks is directly tied to your website’s traffic, the more authoritative websites that link to you, the higher your ranks and traffic will be.
Of course, you’ll want to monitor your Google ranks. When Google crawls the web, it looks for your website’s backlinks in particular to figure out how and in what ways your pages are connected. There are undoubtedly hundreds of ranking criteria. Backlinks, on the other hand, are the most significant SEO metric.
It goes without saying that authority backlinks are difficult to come by, but they shouldn’t be. In truth, there are sensible strategies to obtain authority websites to link to your internet business and develop or get quality backlinks. Here are ten of them:
1. Broken-Links Building Techniques
The broken-link construction strategy is one of my favorites because it is ideal for generating one-way backlinks. Contacting a webmaster to report broken links on his or her website is part of the technique. At the same time, you suggest that the link be replaced with a link to another website. And, of course, you mention your own website in this paragraph. Because you are assisting the webmaster by reporting broken links, your chances of receiving a backlink to your website are very good.
To employ the broken-link strategy, start by looking for relevant websites in your niche that contain resource pages. Use the following Google search terms to find them:
- your keyword + links
- your keywords + resources
- keywords inurl:links
For example, if I have a parenting website, I’ll search for parenting + links.
Download and install the Check my Links Google Chrome plugin to quickly identify broken links on certain pages. Using this plugin, I was able to rapidly find all of the 404 links on this page:
Returning to the webmaster, be nice and introduce yourself while contacting him. Inform this person that the materials he or she is linked to are no longer available. Always give the specific location of any broken links so that they can be detected quickly. Replace the links with some alternatives, such as your own website. To earn a backlink, try to be helpful rather than greedy. This strategy works most of the time, but there will be times when the website refuses to connect back to you.
2. Get Backlinks through Infographics
Infographics are one of the most popular ways to increase website traffic and get quality backlinks. They’re also beneficial because they’re simple to comprehend and distribute. Isn’t it true that everyone adores visual data? As a result, the demand for infographics has skyrocketed. Consider how Mashable, a popular online newspaper, publishes a slew of infographics from all over the web.
Now is the time to pick your infographics: For your audience, each one should feature a distinct and intriguing tale. To make your decision, look at current hot issues to discover what people are looking for, and then use statistical data to design your infographic.
Begin by conducting research and gathering data for the material. Then find someone to help you visualize your topic.
It’s a common assumption that developing an infographic is costly; however, this isn’t necessarily the case. Consider a price range of $150 to $300 as a starting point. You’ll be paying $15 per link if you gain 10 backlinks each infographic. The cost of five backlinks will be $30 per link. For backlinks obtained through webmaster moderation, that’s a steal. You’ll win even more if your infographic gets viral.
Dribble is a wonderful place to look for designers with strong portfolios. For only $20 a year, you may contact them personally by upgrading your account to PRO status. Simply type “infographics” into the search filter. After you’ve found someone you like, click “hire me” and send a message outlining your requirements and asking for a quote. Another location to look for talented designers ready to make low-cost infographics is Fiverr.
Once the infographic is complete, you must make it simple for others to share it. To do so, use Siege Media generator to generate your own embed code.
It’s time to disseminate your infographic once everything is in place and it looks great on your website. You can submit your infographic to a variety of directories.
Last but not least, send an email to those who have previously connected to or shared comparable infographics on social media. Request feedback on your infographic, but never expressly request a link. They’ll know what to do if they enjoy your infographic.
3. Benefits of Guest Posts
The most efficient technique to reach new audiences is by guest blogging. You can get your content in front of more readers and gain greater exposure by publishing articles on other prominent websites. It’s not only about the backlink; it can also be about building your internet reputation or social media following. This is the most popular way to get authority backlinks.
Guest blogging allows you to make the most of your existing ties while also broadening your readership. If you’re still unsure about guest posting, keep in mind that Google’s Google Analytics blog permits guest contributors.
Numerous ways exist to find websites that accept guest articles. Here are three:
Use Google search queries to find blogs accepting guest contributors
- your keyword + inurl:write-for-us
- your keyword + guest-posts
- your keyword + inurl:guest-post-guidelines
- your keyword + become a contributor
- your keyword + bloggers wanted
- your keyword + submit an article
- your keyword + want to write for
- your keyword + contribute
- your keyword + become an author
- your keyword + guest post by
- your keyword + now accepting guest posts
Find influencers that regularly produce guest pieces and aim to contribute to the same places they’ve previously contributed to.
Take, for example, freelance writer Kristi Hines’ profile. Click “About” on her Google Plus profile, then scroll down to the contributor area to view a list of all the websites to which she has submitted articles.
If you repeat the procedure with other influencers, you’ll have an inexhaustible supply of content to publish on third-party websites.
Use social media to discover other options
On Twitter, search for “guest post,” “guest article” or “guest author.” To automate the process, use Topsy to set alerts for the keywords you want to track.
Always provide a link to your social media profiles when submitting a guest essay. If a reader appreciates your essay, he or she can quickly subscribe to receive similar future pieces.
4. Keep an eye on your competitors.
If you’re serious about increasing organic traffic, you’ll need to keep up with your primary competitors’ web marketing strategies. You should spy on your competitors on social media for link-building and earning approaches, as well as content marketing strategies. Here are some suggestions:
Set up notifications for when your competitors add new content to their websites.
Follow them on social media or sign up for their email newsletters. Create a Google alert for the keyword “site:yourcompetitor.com” as another clever approach to stay on top of their new content. If my competition is TechCrunch, for example, I can create a Google alert using the keyword site:techcrunch.com.
Know when and how your competitors are developing or earning backlinks.
This will allow you to duplicate their top backlinks and have a better understanding of how they advertise their website. Try becoming a guest author on the same websites where they are obtaining links through guest blogging. If the majority of their links come from blog reviews, contact those bloggers and give them a free trial of your tool to evaluate. They might eventually write a review on it.
Monitor Backlinks is my go-to tool for spying on my competitors’ backlinks. It allows you to include your top four competitors. After that, you’ll receive a weekly report detailing all of the new links they’ve gained. You may receive additional information about these links and sort them by their value and other SEO metrics inside the application. All of the links on my own website are already marked in green, as shown in the screenshot below.
I can quickly identify new link-building chances using this method. I can keep track of all the backlinks my website receives with Monitor Backlinks. When one of my link-building efforts is successful, I can see all of the new backlinks in my dashboard.
5. Create internal links
Internal links are critical to the success of any blog. You can use your anchor texts because they are passing link juice. You can make it easier for users to explore your website and improve the overall user experience by using a good internal linking structure.
There are tools that can establish internal links for you on your blog automatically, especially if you use WordPress, but you should do it manually. Matt Cutts of Microsoft has advised webmasters to keep the number of internal links per page to 100 for both usability and SEO reasons.
6. Promote your content
You won’t earn backlinks from great content unless you know how to promote it properly. To market your finest content, you must go out into the world and conduct email outreach.
Contacting blogs or websites that publish weekly or monthly roundups is one of the greatest ways to get quality backlinks. You can use Google to search for terms like “keyword + roundup” once more. If you just want to see results from the last week or month, make sure you select that option.
Then get in touch with the webmasters and offer them a quick tour of your site. Include a link to one of your best tutorials or guides in your message. They may link back to you in their next weekly roundup if they find your resource beneficial. These bloggers are always on the lookout for new ideas, so they’d love to hear from you.
Make sure you don’t abuse your relationship with any webmaster by asking for a link directly, as you would with the other tactics.
7. Write testimonials
Writing testimonials for websites you use is a simple way to get quality backlinks. You’ll only need a few minutes, and you’ll be able to gain a link from a reputable website’s homepage. If you are a customer of that product, you have a good chance of receiving a link in exchange for a testimonial.
List all of the tools you’re currently utilizing and reach out to inquire about the possibility of your testimonial being featured on a preferred website.
8. Make contact with journalists and influential bloggers.
You must spread the word about your company in order to obtain links to your website. And what better way to achieve that than by reaching out to journalists and influencers in your field via email? Finding someone’s email address can be difficult, but there’s no need to give up. Here’s how you can look for someone’s email address:
- Over 90 percent of the email addresses at publications and websites are formatted like this: email@example.com or firstname.lastname@example.org or email@example.com. So, try sending your pitch to these emails directly.
- If the above formats don’t work, use tools like Voilanorbert, Thrust.io or Emailfinder.io. Just enter the name of the person you are trying to contact and the website he or she works for.
- You can also use social media to deliver your message, such as Google Plus or Linkedin.
Also, keep in mind that each pitch should be brief and to the point. Nobody wants to read long, boring emails from strangers.
9. Make a donation.
Donating to nonprofit organizations can win you backlinks. This solution is simple and easy to implement. All you have to do is discover websites in your niche that take donations and link to them. Simply enter the amount of your desired gift and the URL of your website.
Finding these websites necessitates a few Google searches. Here are a few inquiries that typically yield positive results:
- contributors page + donate + your keyword
- donation + contributors + your keyword
- contributors page + your keyword
10. Get Interviewed
Online interviews are popular right now, and they’re a terrific and simple approach to get quality backlinks to your site. You’ll get a lot of interview invites once you establish yourself as an authority in your industry, but until then, you have to take the first step. Look for websites hosting interviews and let them know you’d want to take part and what knowledge you have to offer.
Getting quality backlinks can be difficult at times, but with the correct resources and approaches, you can readily locate link-building chances. Finally, keep in mind that maintaining your backlinks is just as vital as creating them. So, using tools like Monitor Backlinks, Ahrefs, or Majestic, keep track on the backlinks your website is receiving.