Digital MarketingSEO

How to Create an Exceptional SEO Strategy in 2023


It’s strange to hear this, but you shouldn’t focus too much on keywords in your 2023SEO strategy.

Today’s organizations are generally aware of the foundations and significance of SEO.

However, when it comes to developing and putting into practice a strong SEO plan for your business, it is time-consuming and, well, inaccurate to merely write content for the keywords your clients are looking for.

This post will define search engine optimization and show you how to develop your own SEO plan to further your content marketing objectives.

What is an SEO strategy?

A website’s content is categorized as part of an SEO strategy to increase the likelihood that it will show up in search results.

It is, in essence, a strategy you employ to improve your likelihood of getting organic traffic from search engines

Read More: How to Create an Exceptional SEO Strategy in 2023

8 Steps To Create an Exceptional SEO Strategy in 2023

1. Find the best keywords :

Entering your query directly into Google is one of the best ways to start your keyword research. A drop-down menu of pertinent terms will appear as you type.

This method, known as Google Suggest, is excellent for finding keywords with a history of demand that Google is already aware of.

These suggested keywords are easier to rank for in addition to being longer (such as “espresso machine repairs”) than shorter (such as “espresso”).

2. Create pages for each subject :

Getting one page of a website to rank for a few different keywords can be very difficult when it comes to search engine ranking.

But things are starting to get more intriguing now.

Using the pillar subjects you chose in step two and the long-tail keywords you chose for each cluster, create a page or article that offers a high-level summary of the problem.

These pillar pages can serve as a table of contents by providing an overview of the major subject and introducing any subtopics that will be covered in more detail in subsequent articles.

In the end, the number of themes for which you develop pillar pages should correspond to the requirements of your business, such as the number of goods and services you offer.

No matter what keywords they select, this will make it much simpler for potential clients or consumers to find you online.

3. Make your content :

Your understanding of the keywords and content categories you want to target has improved. Consider ranking for the phrase “how to make an espresso,” where the top results are all followed by a list of steps.

In order to compete, create a list using the keywords “how to prepare an espresso” and associated terms like “espresso foaming” and “types of espresso beans.” In other words, add more information to your page that is helpful to the searcher.

Consultation with professionals in article writing, such as Ivory Research, is not unnecessary.

Having more related keywords increases your chances of being discovered even if people weren’t using your main keyword.

4. Establish a regular posting schedule :

Every blog post or webpage you create doesn’t have to be included in a topic cluster.

Writing about topics that interest your clients but have no bearing on your business has value as well.

You can gain authority with Google by doing this.

Try to post at least once each week while keeping this in mind. You can also plan your posts using the Tozo Tool to save time.

Consider writing your blog for your readers rather than search engines. To do this, research their interests and post about those topics.

To keep yourself consistent and on track with your goals, you might want to create a content plan.

5. Improve keyword usage & on-page SEO :

The ideal placement for your primary keyword is around once per 100 words. Therefore, in a blog post of 1,000 words, you should utilize it around ten times.

The first and last 100 words of your content, as well as other critical locations like the title tag, H1 tag, and other headings, should all contain your primary keyword.

Additionally, be sure to add images with espresso.jpg image titles and Alt descriptions depending on keywords.

6. Create links :

Without backlinks, even the best on-site SEO won’t be very effective.

With just two backlinks from low-quality domains, a page about “espresso” that is linked to by the top 100 websites in the world but only has fair on-site SEO optimization will still outrank your page with perfect on-site SEO.

There are a number of ways you can get backlinks, but outreach link building is the most successful one.

Send individual emails requesting a backlink to every pertinent blog, influencer, and website you can think of.

Backlinks can be acquired through guest posting, creating a resource that is more beneficial (so that people link to your website rather than another one), or even by finding brand mentions that don’t currently have a backlink.

7. Keep up with best practices & recent SEO developments :

Similar to marketing, the world of search engines is always evolving.

It’s wise to stay current with trends and best practices, and there are many of online resources that may assist you in doing this.

You can look in the following locations:

  • This Blog!
  • Diggity Marketing
  • Search Engine Roundtable
  • SEOBook
  • Moz
  • Search Engine Land

8. Analyze & track the success of your content :

Since your SEO plan could need a lot of time and work, you’ll want to know if it’s effective.

Tracking your metrics is essential for evaluating the overall success of your process and spotting any potential problems.

You can use your chosen web analytics platform or make your own dashboard in Excel or Google Sheets to track organic visitors.

Tracking your indexed pages, conversions, return on investment, and SERP rankings can also help you recognize your successes and pinpoint potential growth areas.

Read More: Rocking SEO trends for 2023


You now know how to create an SEO strategy for 2022. But understanding the protocols is just the beginning.

An SEO marketing campaign requires a lot of work, perseverance, and result evaluation.

It is best to start establishing the groundwork for better organic rankings as soon as possible.

Your business will be able to have committed, engaged visitors and customers without having to rely on paid advertisements or word-of-mouth marketing.

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