YouTube has been quite central to internet culture in the contemporary world. With 30 million regular visitors watching 5 billion videos every single day, and 300 hours of video being uploaded every minute, the statistics are definitely astounding; with this kind of exposure and the monetization opportunities that come with it, it’s not surprising that the growing number of users have decided to make it as a line of work. So, if you are thinking to make a career on YouTube and earn money from it, you’re at the right place. We have put together a guide to help you make a career on YouTube.
How to create a YouTube channel?
The following are the necessary steps you need to create a YouTube channel:
- Sign in to YouTube and click on the user icon at the top right corner of the screen
- Click on the cog icon to get to your account’s YouTube Settings
- Click on Create a channel
- Then choose either to create a personal channel or create a channel using a business or other name
- Add your Brand name and click create
Congratulations! You now have your official YouTube channel.
What type of content is popular on YouTube?
As long as you are creative and passionate about what you’re doing, you can create content on any niche that you are interested in and good at. However, there are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
1. V-logs
Do you like to share your daily life experiences or have some story to tell? If so, starting a YouTube channel for vlogging may be perfect for you. This form of video making is incredibly popular among the viewers. But remember authenticity is a key factor for successful vlogging channels. When you vlog, you must constantly be uploading. The nature of a vlog channel is to give you viewers a peek into your daily life. That approach won’t work if you only upload one a month. To keep your followers engaged you should upload a vlog video weekly. If you’re thinking of starting a YouTube channel and entering the world of V-logging, you must be prepared to create an engaged community of viewers.
2. Singing
Are you a good singer? If yes then this is a great way to get more exposure to your talent. So don’t waste any more time and begin your YouTube journey with singing!
People love listening to good music and are always looking for new voices that can strike a chord in their hearts. There are tons of YouTube channels that feature creators who either produce original songs or make covers of others’ music. And yes; they’re all making money doing so! But, you have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks.
3. Teaching
Nowadays, whenever students are in doubt they simply look for the answer on the internet. So, if you’re good at Mathematics, Physics, Chemistry, Biology, or any other subjects, you can start sharing your knowledge on YouTube.
4. How-to Tutorials
Everyone needs to know something in their life, whether it’s how to tie a tie or how to change a Facebook password. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
5. Travel
What could be more exciting than traveling to a new place? Starting a traveling YouTube channel is a great idea for those who wish to roam around the world, recording their experiences, creating beautiful memories, and earn at the same time. However, there’s an investment required to buy cameras, travel gear, stay accommodation, etc. for your starting videos. But, if you can attract an audience, you’ll cover up the expenses pretty soon.
6. Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. If you have a good clothing sense and would like to share your experience and tips with the world, feel free to go with this particular niche.
7. Cooking videos
If you love to cook (or even just to eat!) food channels can be fabulous. Cooking videos attract tons of viewers on YouTube. Everyone loves delicious food, and they enjoy going through the best cooking tips online.
8. Gaming
Gaming is one of the most popular niches on YouTube. So, it can be a great place to start. Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. Although you’ll find lots of competition here, there is a massive audience too.
9. Tech reviews
We are in a digital world where we’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
Make a content strategy for YouTube
You already know how to make a YouTube channel, and you’ve also chosen a suitable niche, but without a content strategy, your channel will do no good on YouTube.
First of all, you must create videos that are worth sharing. Because if people don’t like and share your videos, your channel won’t be visible to a broader audience. Here’s how you can create a content strategy for YouTube:
Keep consistency: The key to success on YouTube is consistency. When you create consistent videos, it’s like hanging out with friends. The more often you hang out, the more you’re likely to get closer to them. All big-name YouTuberskeep consistency in their channel. You need to make a schedule when to upload them and figure out how many videos to upload each week.YouTubers like PewDiePie, SSSniperWolf, Philip Defranco, and Emergency Awesome upload videos daily, while vloggers like David Dobrik upload only once or twice a week. What this indicates is that you don’t have to upload daily; you just need to be consistent with your uploads.
- Build a community: One of the salient features of YouTube is that it lets you build a sense of community for all brands, with each YouTuber having the ability to create a loyal fan base. Read comments, reply to them whenever possible, listen to your audience, and ask them what they’d like to see in the next video. In short, communicate and interact with your audience as much as you can as they are the real stars of the show.
- Make a series of videos: In order to keep your audiences hooked to your channel, consider creating a series of YouTube videos. Big YouTubers like MKBHD, Dude Perfect, PewDiePie, and Felipe Neto utilize this nifty strategy to keep their viewers coming for more.
- Collaborate: Collaborating with other YouTubers can help you come up with some excellent content ideas. For example, YouTube star Shane Dawson recently collaborated with Eugenia Cooney (another fellow YouTuber) on a video that took the internet by storm. What collaboration does is allow you to attract the audience of the person you’re collaborating with and vice versa. It’s a win-win situation.
Optimize for search: Your videos need to be visible to searchers. If they cannot find you upon their searches, then it’s bad news for your channel. So, if you want to rank higher on YouTube, you must use specific keywords in the title, a well-crafted description, relevant tags, etc. Thumbnails also attract a lot of viewers, so make sure you have one customized for each video.
What Are Some Must-Have Tools for YouTube?
The next most essential stage on the “How to start and earn money from YouTube?” guide is utilizing the promising ready tools for creating vigorous YouTube videos. With these tools and methods, you can improve your SEO and make the whole system of creating videos much easier and simpler than ever.
1. Video Editor
Video software is itself a vast topic, consisting of procedures and features. It will require a genuine article of its own. However, this post is entirely directed on YouTube, we’ll present it to you in brief.
So, you will need powerful video editing software to create high-quality feasible videos. From freemium to fully-paid, there are lots of selections to choose from in the market. You can go and grab Adobe premium Pro, the best video editing software for Windows. Some others are:
- Final Cut Pro X
- Filmora
- Adobe After Effects (Highly Professional)
- Power Director
2. Photo Editor
Videos usually need images, for resemblance to the video thumbnail, the first impression of the user. And for possessing the perfect one you will require a great photo editor. If you have a great batch of images that need extra shine, Fotor’s one-click filters are the simplest way to make those pictures look their best. While it’s not the bulky Photoshop substitute, but it’s extremely easy-to-use with decent features.
But if you are searching for the best photo editor with full-fat features and options, Photoshop is perfect. Indeed, the most recent edition of Adobe Photoshop is the promising one. The latest current edition is Photoshop 2020 (version 21.1.1) and is one of the most elegant versions ever released. All of the updates are intended for creating the user experience adequately nice.
In improvement to security fixes, software updates also include modern or enhanced features or nicer compatibility with various devices and applications. The improvement of the stability of your software, loopholes, and removing outdated features is the major priority for today’s YouTubers. The recent Photoshop 2020 will improve your experience in the long run and assure that you get the supreme from your technology.
However, for the lightweight experience, Fotor is the best because Fotor is a great online photo editor and collage maker. It’s also a durable desktop application for image editing with RAW conversion support. There are several versions of Fotor too. You can go for one of the online versions, or download the desktop version for offline photo editing. For the lightweight great JPEG editing task, the online version is great. However, for RAW conversion support, go with the PC version.
With Fotor’s graphic design tool, you can make eye-catching YouTube Channel Art and thumbnails in just a few clicks. It delivers delightful templates for YouTube under different designs, like gaming, music, food, travel, and more.
3. Google Keyword Planner
As mentioned, keywords are essential for relevant YouTube videos. You can either use tools like Google Keyword Planner to find keywords that are popular among users or go with other online keyword search tools.
Employing them on your video title and description will increase the traffic on your YouTube videos and also the subscribers. Keep in mind, if you cannot be in the top rank in YouTube searches, you won’t be able to earn money from YouTube views. You will be wondering about what I did wrong, where you have just forgotten to use the appropriate keywords.
4. Social Blade
Social Blade is a website that keeps the records of social media statistics and analytics. Social Blade notably tracks several statistics on YouTube platform but also has statistics of Twitter, Instagram, and Twitch. It helps improve your social marketing schemes. You can keep track of your statistics, as well as your competitors’.
Social Blade shows the date, subscribers, video views, and estimated earnings. And the outer show is just a basic scan. The tool can perform a more in-depth analysis. So, think of giving it a try!
5. YouTube Studio
YouTube Studio is a must-have tool for creators provided by YouTube itself. It allows you to regulate your YouTube channel from mobile devices. It is also available on the website version and the new update of 2020 is the best one. It just looks astonishing and this is helpful for those who take their YouTube profession seriously. It helps them in the situation when you don’t have many resources but needs to edit on the go.
You won’t constantly be near your laptop or computer. So, every time you expect to edit something on your channel, this awesome app can come in handy. It allows you to monitor your channel’s performance and achievements with real-time statistics. You can also filter and/or respond to comments.
Now, let’s talk about real business.
How Do People earn Money on YouTube?
Earning money from YouTube is as simple as uploading qualitatively great content, gaining millions of views, and earning a percentage of advertising profit. Now, YouTubers have access to numerous ways to earn from their videos. Moreover, advertising can comprise corporate sponsorships from a major brand, fan funding, or merchandise sales. The summary of the sources of earnings are:
1. Google Ads:
The early pre-step to earn money on YouTube is to enroll in the YouTube Partner program. The partnership provides creators with access to special tools, such as the ability to monetize their videos via Google AdSense. To be able to enroll in the YouTube Partner program, creators must have at least 1,000 subscribers and 4,000 hours of accumulated watch time over the 12 months.
2. Brand Sponsorship
One pleasant source of advertising is brand sponsorship, also realized in the digital marketing platform as “influencer marketing.” A corporation will pay a creator to promote a brand or product within their video. For illustration, ahead in her YouTube business, Michelle Phan brought the compassion of cosmetics brand Lancôme with her prominent make-up tutorials.
As of 2019, there were more than 700 agents that enable brands with social media influencers on digital platforms such as YouTube, Facebook, Instagram, Snapchat, and Twitter.
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