So you’ve decided to develop an ecommerce website, done your homework on platform options, and decided on Shopify. After all, Shopify is on its way to becoming the Amazon of the ecommerce world. It’s used by huge brands including Nestle, Pepsi, and Unilever. Isn’t it obvious that it’s a terrific fit for you?
Yes, of course! Shopify is a fantastic platform for practically any type of business, regardless of size. Shopify has the tools for every level of company, from solopreneurs to major corporations.
However, there are several limitations to this, one of which being SEO.
As your business grows and you learn more about SEO, you’ll discover that Shopify has some limits in terms of technical optimization, URL structure, and AMP, among other things.
Yes, some of those issues can be solved with apps; but, this can soon pile up and increase your monthly fees, which isn’t a good idea for a tiny, bootstrapped organization.
So, what do you do now? How can you obtain more organic traffic to your Shopify store? Our is where this Shopify SEO tutorial can help!
Here are five crucial Shopify SEO tactics for increasing organic traffic and Google rankings—no coding or technical knowledge required!
1. Conduct extensive keyword and audience research.
Keyword research has altered and evolved in the same manner that SEO has in the last few years. Traditional keyword research, which relied on criteria such as keyword difficulty and then keyword density to optimize content, no longer works.
Keep your target audience at the forefront of your fresh keyword research approach. It’s easy to imagine that optimizing your keto snacks category for the term “keto snacks” is a smart idea if you’re selling keto snacks.
But before you do that, have a peek at the SERPs and search for “keto snacks” on Google. You’ll see that Amazon is the only transactional result on this page. The rest is either commercial research or informational outcomes.
Consider whether it’s actually worth it to go after a keyword like that. Most likely not.
Instead, consider the types of keto snacks you sell and the keywords your customers use to locate them, and then employ those phrases.
Here are a few examples:
- Keto bars.
- Keto collagen.
- Keto gummies.
- Keto baking mix.
- Keto chocolates.
- Keto bone broth powder.
The keyword “keto snacks” can be qualified with the term “best” to generate “best keto snacks,” which is an excellent keyword for a long-form post.
Publishing an article like this for “best keto snacks” and referring back to your product and category pages is also beneficial for SEO, because the internal link will carry a high level of semantic significance and equity to those pages.
2. Start a blog
It’s true that the search engines will take time to rank your material, even if it’s of excellent quality. However, content strategy ROI is one of the best you’ll ever get in the long run.
Begin with the basics: Consider who your target audience is, what their pain points are in relation to your product or service, and create content that is both helpful and valuable. Don’t hold back anything.
If you sell charcoal barbecues, for example, these are subjects that will resonate with your target audience based on their pain points:
- How to fire up a charcoal barbecue in a fast, easy and safe way?
- How to keep a charcoal barbecue at the correct temperature longer?
- Is cooking with charcoal healthy?
However, you shouldn’t limit yourself to just pain points. Tips, hints, recipes, and other types of useful material include, for example:
- Sirloin seasoning for charcoal barbecue.
- Fun barbecue games.
- Charcoal barbecue grilling tips.
- Baking bread in a charcoal barbecue.
Don’t just stick to blogs! You can also create films, podcasts, and social media content if you have the resources. This will broaden your appeal and attract more potential purchasers.
3. Make sure your product pages are optimized.
The material on your product pages should always be detailed and in-depth. The more you contribute, the better they will be in general.
Never use boilerplate language on your product pages, and never just copy and paste the product title and description from the manufacturer’s website or catalog. Make sure you’re also making your own product photos and, if possible, videos.
Another smart technique to improve your product page is to link back to relevant or useful blog content. Simply add links with featured photos from the product page to the blog articles to accomplish this. This will increase the visibility of your product pages in search engine results and provide buyers more context about what they’re looking at.
Make it simple for your customer to understand the characteristics and benefits of your product. Because humans are visual beings, adding visual aids will be quite beneficial.
4. Make sure your category pages are optimized.
Category pages provide a fantastic opportunity to rank organically for a wider range of product phrases and keywords. Optimized category pages have been shown to reduce bounce rates and enhance session durations, as well as any other measure that indicates how well a company is doing at keeping visitors engaged on their website.
The majority of your competition will stick to the regular Shopify category pages, therefore this is an opportunity for you to shine.
Add a brief description of the product or service category to the top of your category pages. Add even more (longer description) information about the product or service category at the bottom of the category page.
This will aid in increasing the semantic value of your product category. Because the category pages connect to products, the semantic equity of the products will rise as well.
Related: 21 Things to Become an SEO Expert
5. Enhance the customer experience
A high-end user experience is well renowned for keeping customers coming back for more and increasing your average ticket, among other critical factors for any business.
The importance of high user interaction metrics for long-term SEO growth and organic visibility is a little-known reality.
One of the measures used by Google to assess and evaluate the quality of search results is dwell time, which is the duration between a user clicking on a search result and returning to the search-engine results page.
Raising dwell time is as simple as lowering your website’s bounce rate and increasing the average session duration.
The procedure is the same in order to accomplish this. Consider what your target audience wants, how they want it, and what they anticipate from your products and services, as well as the online experience.
Using a user-tracking technology like Hotjar provides a more data-driven approach. You’ll be able to observe heatmaps and recordings of actual users’ sessions on Hotjar. This can provide you with valuable information about how to improve your customer experience.
From here on out, you should probably use an A/B testing tool like Google Optimize to conduct tests and ensure that the modifications are for the better.
Dynamic product recommendations, benefits like free shipping, and exit-intent pop-ups with discounts are all good ideas for ecommerce businesses. Also, as always, don’t go overboard with pop-ups.
Shopify is an incredibly sophisticated ecommerce platform, but it does come with some SEO restrictions, as I previously stated. Following the techniques listed above, however, will help you begin to mitigate the platform’s SEO drawbacks and position your ecommerce for organic development.