It might be difficult to get your material seen online in today’s society. Social algorithms change on a regular basis, making organic reach more difficult than ever.
You may sidestep social algorithms, which are mostly focused on timing and popularity, and grow an audience organically using search engines, which are primarily based on relevance and user experience, if you focus on establishing your own corner of the internet with a blog.
While some may believe that getting a dopamine rush from a “like” in an app is more exciting, having a solid blogging strategy is one of the finest methods to locate the proper audience for what you have to offer without being a slave to search algorithms and writing every day. In reality, without paid ads or social media, blogging drove over 3 million visitors to my website last year.
These 6 blogging fundamentals can help you become noticed online no matter where you are in your company journey:
If you haven’t already, begin now.
First and foremost, sure, you should have a blog on your website. A blog demonstrates that your company is engaged to potential clients and customers. Furthermore, search engines want a site that is updated frequently, and a blog is the easiest way to achieve this once your main site is up and running. “Blogging is dying” is some of the worst internet advice – don’t follow it! Starting a blog is never too late.
Blogging is the most effective approach to promote yourself and your business as experts in your field. It’s the one platform you own as an entrepreneur (no, you don’t own access to your social-media audiences, and if it’s your principal source of leads, a change in the algorithm may spell doom).
Don’t assume that everyone knows what’s going on in your life.
Keep in mind that what you take for granted is perhaps completely new to your potential clients and customers.
If you’re a therapist, for example, you might talk about trauma or shame so much that you believe everyone understands what they’re talking about. Your viewers may not even be aware of the correct definitions of terms you employ on a regular basis. Maybe you’re launching a new app. Don’t presume consumers understand why they need this app or how to get it on their smartphone. You can write about anything on your blog. “The Definition of [xyz],” “3 Ways to Identify [xyz],” and “Why [xyz] No Longer Matters” are all pieces you may produce to help your readers understand the proper content and progress through your customer lifecycle.
Come up with three to five blog categories, then break down each topic into bite-sized chunks (more on that below), allowing you to come up with at least a year’s worth of material in a 30-minute brainstorming session. Blogging does not have to be difficult; in fact, if you prepare properly, it can be fairly simple.
Keep your posts short and sweet.
Keep each post to one topic and provide short, bite-sized pieces of information. Don’t make the mistake of writing a dissertation. When people first start writing, the most common mistake they make is packing entirely too much material into a single post. You’re not writing to show your competitors that you know a lot about a subject. You’re blogging to inform potential clients about how you can assist them. “Am I blogging to a peer right now, or am I blogging to a possible customer?” ask yourself. Blogging to your peers won’t get you anywhere, but blogging to potential clients will bring you unlimited leads.
It’s important to remember that individuals connect with other people, not businesses.
Write as if you’re speaking to a buddy, and always attribute the post to a real person. Never create a blog article as “The Organization Team” or, much worse, as the name of the company. People identify with others and will mentally tune out if they do not believe a person is speaking directly to them. You are the authority in your field. Use the founder or another specialist in your company as the author of your blog, even if you have staff writers.
Consistency is key.
Create a general schedule and keep your blog updated to demonstrate that your company is active. While once a week is preferable, most business blogs can get away with once or twice a month. You don’t have to be perfect or post at the same time every week or month; all you have to do is be consistent so that people know you’re there. If someone visits your website and discovers that your blog hasn’t been updated in six months, it will appear that your company is in trouble. If, on the other hand, someone visits your blog and notices a steady stream of updates, he or she will know that energy is flowing in your company.
Make sure you don’t leave your readers hanging.
Always include a call-to-action at the end of your message. What should someone do once their article is finished? Have you read another article? Would you like to be added to your mailing list? Do you want to see a certain product by clicking on it? Give readers clear instructions on what they should do next, and don’t leave them hanging.