The way we live and conduct ourselves in the world are changing swiftly. To increase website or webpage visibility and traffic, search engine optimization is required. This raises the likelihood that your product will be purchased and that it will be seen by a larger audience.
Among other wonderful advantages, SEO will give your page organic traffic, brand elevation, and long-term traffic equity. These advantages will eventually translate into gains for you or your business. These are a few explanations on why SEO is crucial for a brand.
There are specific questions that your interviewer will ask you as a fresher in an SEO interview to make sure that you understand what SEO is and how to apply it to benefit the brand. Several significant, frequently asked interview questions and responses for SEO are mentioned in this article. Read through, practice, and be prepared.
WHAT IS SEO AND WHAT DOES IT MEAN?
You can anticipate that the first question you’ll be asked will be to define SEO for your potential employer. This question may appear quite straightforward, yet it establishes the framework for your interview. Your potential employer will be able to determine whether or not you should be hired based on how you react to this.
As mentioned previously, SEO stands for search engine optimization. It is the method by which a webpage or website’s rankings are determined naturally. It is a tool used to boost and enhance website traffic, visibility, and relevance. To achieve this, it makes use of keywords. It also increases a brand’s or business’s exposure.
WHAT ARE THE TYPES OF SEO
You can go ahead and list the different SEO techniques, which include technical optimization, off-page optimization, and on-page optimization. The term “on page SEO” refers to any techniques used to increase website traffic organically using keywords, meta descriptions, and internal links. Building links to the website is essentially what off-page optimization is, and technical SEO is the process of determining whether your website is operating as quickly and efficiently as feasible.
WHO DOES SEO?
One of the typical interview questions for new SEO professionals is this one. SEO specialists, webmasters, digital marketing professionals, SEO analysts, SEO executives, and website optimizers are among those who operate in the field.
WHY IS SEO IMPORTANT TO BUSINESS?
The following is the response to one of the key interview questions for SEO newcomers. It’s now practically a race to see if your website will appear on the first page of a search engine. Less than 5% of those who use the internet to do searches each day venture past the first page of results.
Because of this, a company now needs to use SEO in order to succeed online and maintain its position as the leader. Therefore, having your company appear at the top of the search engine results will make it simple for potential customers to reach you when they are looking for your goods or services. This entails increasing revenue without incurring excessive search engine marketing expenses.
WHAT ARE THE MOST ESSENTIAL GOOGLE RANKING FACTORS
They are user experience, content depth, brand strength, domain authority, technical SEO, mobile first, content-type, content-type, schema code, HTTP, domain strength, and quality & relevant backlinks. Another pertinent interview question and response for SEO is the one just given.
WHAT IS A KEYWORD? WHAT IS THE ROLE OF A KEYWORD IN SEO?, AND NAME DIFFERENT TYPES OF KEYWORDS
The phrases and words that describe the content on your page are known as keywords. They influence how a search engine ranks your page. They make it possible for SEO specialists to understand what potential customers are looking for, which helps them target their content at that audience.
WHAT DO WE MEAN BY BOUNCE RATE IN SEO?
The percentage of website visitors that leave the landing page without viewing any more pages or taking any other actions is referred to as the “bounce rate.” A single-page visit is simply when a user accesses just one page and makes a single request to the analytics server.
HOW DO WE REDUCE BOUNCE RATE?
We can improve page performance and speed, provide consistent user interaction, and provide internal links and CTAs to increase page engagement. We can also use A/B testing with targeted landing pages, use videos and high-quality images to engage your audience, and take other steps to reduce bounce rate.
WHAT IS A BACKLINK?
Any incoming link to a website or online page is referred to as a backlink. Inbound links are another name for backlinks. They are backlinks to any page on your website from websites other than your own. This is crucial when it comes to SEO interview questions and must never be overlooked.
WHY ARE BACKLINKS IMPORTANT?
It suggests that the material is significant when one website links to another. Backlinks are used as a ranking factor by search engines like Google. The web sites benefit from higher rankings and greater search engine visibility thanks to high-quality backlinks. They act as a kind of implicit recommendation from one website to another. Having links to your page alone helps to market it.
WHAT IS A TOXIC BACKLINK?
Negative backlinks can harm your site’s SEO. They are links that lower a website’s search engine rankings. Most of them originate from websites that were intentionally created to degrade the ranks of their rivals. These websites typically are not indexed by Google since their content is irrelevant.
HOW WILL YOU NULLIFY A TOXIC LINK TO YOUR SITE?
To find faulty connections heading to your website, use tools like the Backlink Quality Checker. You visit the “toxic link report” section of the backlink quality tester. All of the links that are damaging to your websites can be found here. The Google Disavow tool can be used to get rid of them.
WHAT ARE GOOGLE ANALYTICS?
Another one of the specific interview questions and responses for SEO is this one. You can track your flash, video, and social networking sites and applications using this web analytics tool. The ability to calculate your ROI, or return on investment, is its most significant benefit. It offers fundamental statistics and analytical tools for SEO and marketing.
WHAT DATA CAN YOU GET USING GOOGLE ANALYTICS?
You can use Google analytics for an uncountable number of things. A few of them are;
i)you can see the number of users on your site right now,
ii) to know what your top selling products are,
iii)to find out what device your audience uses,
iv)to find out what your audience is in the market for or what their interests are,
v)to know what cities and countries your users are from,
vi)to know which page are popular,
vii)to know which channels or pages drive the most traffic,
viii)to keep track of your marketing campaigns,
ix)to track how users navigate your page,
x)to check how fast your website loads,
xi)to know who buys your products or avails your services, and what kind of products they buy or services they avail, and
xii)to figure your conversion rate of the site.
WHAT IS WEB CRAWLING?
The method by which Google bots, often referred to as spiders, spider bots, web crawlers, or web spiders, systematically browse the World Wide Web is called web crawling. This action is typically carried out by these robots to index, cache, and/or update pages.
HOW DO WEB CRAWLERS PERFORM THEIR TASKS?
They gather information from a webpage, navigate to other pages and documents using hyperlinks, and then return information to the web servers for indexing. Crawlers copy the pages they access. These pages’ URLs are added to an index. This implies that search engines will visit your website more frequently the more new content you publish.
WHAT IS AN ANCHOR TEXT?
It is the text that you can click on in an HTML hyperlink. They shouldn’t be mere text templates. They have to be pertinent to the webpage you’re attempting to link to. Typically, blue and underlined anchor text is the most prevalent. Its color is modifiable.
WHY ARE ANCHOR TEXTS IMPORTANT?
Search engines utilize them to determine the subject matter that a webpage links to. This affects the website’s ranking for particular keywords and the type of traffic it receives. When writing an anchor text, it’s crucial to keep in mind not to overemphasize the keywords. Google will penalize the site if the anchors appear artificial or synthetic.
WHAT ARE OUTBOUND LINKS?
Another crucial interview question for SEO newcomers is this one. They are direct links to another website from your website. They are typically employed to provide content with greater context. They direct readers to other sources that can clarify or supplement the information they are reading on your website.
WHAT IS A LANDING PAGE?
It is a page that functions on its own and acts as the home page for a website or a specific portion of a website. A landing page for SEO focuses on the particular keywords you want to rank for. This page is significant because algorithms utilize its information to determine how accessible it will be to searchers.
WHAT IS WHITE HAT SEO?
To boost your ranking on search engines, use white hat SEO techniques. Search engines permit you to employ a limited number of strategies and permitted techniques to raise your search engine ranking. These fall under the category of white hat SEO. Examples include providing high-quality products and services, making your website simple to use, include descriptive keyword meta tags, making sure your site loads quickly, and optimizing it for mobile devices.
WHAT IS BLACK HAT SEO?
These are illegal strategies used to boost a website’s rating, undermine a competitor’s ranking, or both. Black hat SEO practices include employing secret link networks, stuffing keywords, and cloaking. These techniques cause problems for users and penalization by the search engine.
WHAT WILL YOU DO IF YOUR WEBSITE GETS BANNED BY SEARCH ENGINES FOR BLACK HAT PRACTICES?
When a website is banned for using black hat tactics, you must first make amends before reapplying for inclusion. You should bear this in mind if you’re seeking for SEO interview questions and answers.
WHAT IS GUEST POSTING?
Writing articles as a guest for another company’s website is known as guest posting. The majority of the time, guest bloggers contribute to blogs in their particular business or specialization. Guest posting increases and draws visitors to your website. By using external links to domains with strong domain authority, it increases your domain authority. It is a type of link-building and content marketing. It is a crucial interview question for SEO newcomers.
WHAT ARE THE LATEST GOOGLE UPDATES IN SEO?
They are the updates for the pandas, penguins, and hummingbirds. These three modifications are all intended to help the system penalize websites that violate certain rules. Given how frequently this comes up in SEO interview questions and answers, you should be aware of this.
DEFINE THE PANDA UPDATE
Google first made it available in 2011. Its goal is to stop websites with minimal or subpar content from ranking highly. It seeks to prevent websites with subpar content from achieving the top search engine ranks in any way. The most recent version emphasizes high-quality writing, sensible picture usage, sensible design, sensible speed, and many other things. It rewards websites that adhere to rules by elevating them in search results.
DEFINE THE PENGUIN UPDATE
A filter called the Penguin update was created to punish websites that use spammy link-building strategies and keyword stuffing. It lowers the ranking of websites that use black hat SEO tactics like cloaking to transgress Google Webmaster guidelines. 2012 saw the initial release of this filter.
DEFINE THE HUMMINGBIRD UPDATE
It first appeared in 2013. This update aims to improve context understanding by emphasizing natural search queries more. Even though this upgrade didn’t have the same direct effect on SEO as the other two updates, it does signal the beginning of an effort to better understand user intent.
WHAT ARE ORGANIC RESULTS?
I can’t emphasize enough how important these interview questions are for SEO newcomers. You should be prepared for this inquiry because your prospective employer wants to know if you are aware of the benefits that organic outcomes can provide.
The correct response is that they are SERP results because of their relevancy and legitimate usage of SEOs. Paid advertising and search engine marketing cannot sway them.
WHAT CAN ORGANIC RESULTS DO AND WHY THEY ARE IMPORTANT?
Organic search results are not produced via an auction mechanism, in contrast to sponsored search results. They are solely determined by the user’s query’s relevance, domain authority, links, the website’s accessibility, security, and other organic ranking considerations. Google will rank more organic or natural sites and postings. Compared to pay-per-click advertising results, they have a better chance of appearing on the first search results page.
WHAT IS GOOGLE MY BUSINESS?
A free Google product called Google My Business was released in June 2014. From a single interface, it enables businesses to create and maintain their online accounts and presence. This function increases the company’s exposure on search and maps. In order to make sure Google knows where and what you should be ranking for, you may confirm your company’s information here. Since this tool is crucial to your job, your prospective employer might ask you about it during the SEO interview.
WHAT DOES LSI STAND FOR?
Latent Semantic Index is referred to as LSI. It’s a computer program made to remember a wide variety of synonyms based on context. It uses a variety of mathematical methods to identify connections between words and ideas in a piece of information.
WHAT DOES LSI KEYWORDS?
They are words that are associated with the key phrase you want to rank for. They help improve keyword relevancy when they are present on a page. Google makes use of them to index web pages. You will rank higher on Google if you use them.
WHAT IS KEYWORD DIFFICULTY
It is a metric that Ahrefs employs. It rates how challenging it would be to rank for a given keyword. The more difficult it would be to rate, the higher the number. This is also very important and should not be omitted from SEO interview questions for many firms.
WHAT IS STRUCTURED DATA?
It refers to material or information entered into predetermined fields. It enables Google to comprehend the page completely. When done correctly, it makes it possible for your page to contend for a featured snippet on Google.
WHAT SOCIAL MEDIA PLATFORMS ARE USED FOR SEO?
Some of the finest social media networks for SEO include Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google, Flickr, Quora, and Tumblr.
WHAT APPROACH WILL YOU TAKE IF YOUR SEO METHOD DOESN’T WORK?
If SEO doesn’t work, there are many other options that can be attempted. You could begin with;
i)checking the keywords again after determining if it relates to a new project
ii)discovering potentially useful keywords related to the project
iii)altering the page’s text, heading, and summary
iv)ensuring that your website or webpage is properly indexed;
v) Searching for any more significant underlying problems, such as Google penalties from hummingbird, penguin, or panda updates, broken links, crawlability problems, and UI problems, among others.
In order to ace your job interview, I hope this in-depth post serves as an accurate and comprehensive resource on interview questions and answers for SEO. Good luck, and keep in mind that practical experience also counts.