It might be difficult to get your work seen on the internet in today’s society. Social media algorithms change on a regular basis, and it’s becoming more difficult than ever to gain organic reach on social media.
If you concentrate on establishing your own corner of the internet with a blog, you can avoid the limitations of social algorithms, which are primarily based on timing and popularity, and instead build an audience organically through search algorithms, which are primarily based on relevance and user experience, rather than through social algorithms.
While some may argue that having a solid blogging strategy isn’t as flashy and exciting as getting that dopamine rush from a “like” in an app, having a solid blogging strategy is one of the most effective ways to find the right audience for what you have to offer without being a slave to search algorithms or posting every day on your website. In reality, blogging drove more than 3 million visitors to my website last year – all without the use of paid advertisements or social media.
No matter where you are in your business’s development, these six blogging fundamentals can help you become noticed on the internet:
1. If you haven’t already, get started right away.
First and foremost, yes, you absolutely should have a blog on your website. An active blog demonstrates to potential clients and customers that your company is engaged. Furthermore, search engines favor sites that are updated on a regular basis, and once your initial site is up and running, a blog is the most effective way to accomplish this. Blogs are no longer alive, according to some of the worst advice on the internet – don’t believe it! It’s never too late to start a blog, no matter how late it is.
Blogging is the single most effective method of establishing yourself and your firm as authorities in your field of expertise. When you’re an entrepreneur, it’s the one platform you have control over (no, you don’t own access to your social-media followers, and a change in the algorithm might spell disaster for your company if social media is your primary source of leads).
2. Don’t assume people know your world
Take into consideration the fact that what is usual for you is most likely unfamiliar to your prospective consumers and customers.
A therapist, for example, can talk about trauma or guilt so frequently that he or she begins to believe that everyone understands what they are talking about. Your readers may not even be aware of the correct definitions of terms that you use in your daily life, which can be frustrating. Alternatively, you could be launching an application. People may not understand why they require this software or even how to install it on their device, so do not make the assumption that they do. You can write about anything and everything on your blog. You can publish blogs like “The Definition of [xyz],” “3 Ways to Identify [xyz],” or “Why [xyz] No Longer Matters” to help your readers understand the proper message and move them along in your customer lifecycle.
Identify three to five areas in which you can blog, then divide each topic into bite-sized chunks (more on this below), which will allow you to generate at least a year’s worth of content in a 30-minute brainstorming session. Blogging does not have to be difficult; in fact, it can be made rather simple if you put in the effort to plan ahead of time.
3. Posts should be short and to the point.
Provide straightforward, bite-sized chunks of information, and limit each post to a single topic. It is important not to get caught up in the trap of writing a dissertation. If you’re just getting started with blogging, the most common error you’ll make is trying to pack entirely too much information into a single post. You are not writing in order to demonstrate to your competitors that you are well-versed in a particular subject. You’re writing because you want to assist potential clients in learning how you can assist them with their problems. Think about whether you are blogging to a peer right now or whether you are posting to a potential customer. Blogging to your peers will not get you anywhere, but blogging to potential clients will generate a steady stream of new visitors to your website.
4. Keep in mind that individuals connect with other people, not with businesses.
Write as if you’re speaking to a buddy, and always identify yourself as the post’s author by mentioning your name or a real name. Never create a blog post in the name of “The Firm Team” or, even worse, in the name of the company. A person’s identification with them is important, and if they do not feel that a person is speaking directly to them, they will mentally check out. You are the most knowledgeable person in your field. Even if you have in-house writers, you should consider having the founder or another expert in your industry write your blog content.
5. Consistency is key.
Establish a basic timetable and keep your blog up to date to demonstrate to customers that your company is active and growing. The optimal frequency is once a week, but once or twice a month is totally acceptable for the majority of business blogs. You don’t have to be perfect or post at the exact same time every week or month; all you have to do is be consistent so that others can see that your figurative lights are on at all times. If someone visits your website and notices that your blog hasn’t been updated in six months, it will appear that your company is experiencing difficulties. However, if someone visits your blog and notices a steady stream of new postings, he or she will know that the energy in your company is thriving.
6. Don’t leave your readers hanging
Always end with a call-to-action or a call to action. Following the completion of their piece, what should they do next? Do you want to read another post? Would you like to be added to your mailing list? Would you like to view a specific product by clicking on it? Whatever it is, give readers clear direction about what they should do next and don’t leave them hanging.