Over the past few years, digital marketing has developed, changed, and adapted so quickly that it is almost impossible to keep up. But as 2023 approaches, a few things are on the wish lists of almost every marketer and every new marketing strategy. Improved data visualization tools, the use of AI marketing tools, real-time metric monitoring, loyal customers, and higher conversion rates are some examples of this.
Use A Multi-Channel Approach
There’s a good reason why the idiom “don’t put all your eggs in one basket” has been used since the 17th century. It is wise advice that can be used in many different situations. One of them is unquestionably your marketing strategy.
Concentrating on a single marketing channel may seem cost- or time-effective, but doing so is never a good idea. This is changing as we conduct more of our contact with prospects online.
Limiting the number of locations where your business is present limits the channels and touchpoints that potential customers can use to interact with your brand.
Second, you presume that nothing will change in the marketing landscape. And you know that won’t happen! As marketers, we rely heavily on ever changing digital marketing platforms.
Affiliate With ‘Influencers’ Or Other Businesses
Many people no longer trust well-known celebrities and social media influencers who try to sell them products. Customer trust has been eroded by growing public awareness of how the industry functions as well as a few well-documented events.
Companies will be able to use this method effectively to grow their audience base and establish trust among potential customers if they are able to work with smaller, more niche influencers whose values coincide with those of their brand. These insignificant influencers frequently have specialized knowledge or run credible blogs that are relevant to their sector and could help you advertise your business.
Take advantage of email marketing
Email advertising is paying off! In truth, it simply lost favor; it never truly vanished. Many organizations have neglected email marketing as a result of the seemingly endless stream of emails that arrive in everyone’s inbox every day, the nightmare that was the GDPR implementation, and the emergence of newer, slicker technologies.
Any company’s marketing strategy should include email marketing heavily. With a typical ROI of around £42 for every £1 invested, it gives the best return on investment of any marketing medium. Additionally, unlike with social media marketing, you actually control the clients’ data, so you don’t run the risk of losing access to it.
Since Facebook launched the capability and other websites quickly followed suit, live video on social media has gained popularity. And in 2023, it will still rule the world!
Live videos are a great way to connect with your audience since they let you show your human side and answer any questions they might have in the moment.
The active functionality of each platform is continuously improved. Facebook now gives you the option of telling your followers before you go live. This is a great way to build interest in a new product or other announcement, and it increases the number of participants.
Utilize Facebook Lead Ads To Acquire Third-Party Information
Ad platforms may create custom audiences to target based on their interests, employment, wealth, marital status, inner thoughts, and other factors by fusing together a variety of data points from third-party cookies, whose days are numbered.
Utilize Automation To Customize The Customer Journey
Digital marketing has relied heavily on automation in recent years, and this trend is anticipated to continue in 2023.
One of the reasons we value automation is that, when done right, it makes it easier and faster to connect with your customers. Giving clients a seamless experience from beginning to end allows you to relieve burden on your sales and marketing teams.
The second reason is that automation software offers a wide range of pertinent data that can be used to improve client experience and increase your sales funnel.
Many companies now schedule their social media posts and welcome new email subscribers using automation. However, this is only the beginning of automation’s potential. Why not utilize it to personalize the sales experience for each consumer by displaying content pertinent to their prior interactions with your brand? A personalized email could now be sent by software depending on a prospect’s most recent activity. Instead of restricting the answers to your prospects’ questions to the hours your contact center is open, why not implement a bot on your website?
Promote Social Accountability
We now receive an incredible number of everyday digital messages as marketing has moved more and more online. We see 6,000 to 10,000 adverts every day. We have professionals at filtering out the information we don’t want to view and hiding the rest since there is so much to take in.
You empower your customers and prospects to make purchases that are consistent with their own values or missions by letting them know what you stand for and believe.